Digital Content marketing is getting a lot of attention these days, but is it working? Content marketing – it’s a phrase that can make marketing executives twitch just a little bit. Digital content marketing is getting so much ink these days that your bosses are expecting...
The beauty industry is leading change with influencer marketing. When CoverGirl announced on Instagram and Twitter earlier this month that James Charles, the 17-year-old beauty influencer was the brand’s latest spokesperson, social media exploded. There were accolades, haters, and lots of questions about the direction of...
What makes content click-worthy? The most-liked Facebook post of 2015 might reveal the answer. “Can I Get 1 Million Likes? I Beat Cancer's Butt,” it read, a battle cry from a cancer survivor sitting in a hospital bed. The surge of interest in this post —...
Paying celebs means paying a high price for something that might not even reach your audience. When Kim Kardashian West peddles a product, it certainly has the potential to be heard. With more than 82 million Instagram followers, she markets merchandise —hair-thickening vitamins, green tea, pregnancy...
Why influencer marketing should be considered part of a long-term media strategy. "Is word of mouth all it's cracked up to be?" asked Forbes magazine in 2006. Back then, influencer marketing was in its infancy, just another buzz word synonymous with public relations. Influencers churned out content for...
When properly done, influencer marketing campaigns can produce high-quality evergreen content for brands to repurpose over time. On Friday, August 5, 2016, during a glitzy opening ceremony, U.S. gymnast Simone Biles — a then-relative unknown — had a Google Trends search index score of just four,...
Brands struggle to uncover resources for finding relevant influencers for campaigns. Google Trends searches for the term “influencer marketing” are increasing exponentially. The resulting hodgepodge of blog posts, videos, and news articles focuses on the many benefits of influencer marketing: promotion, sales, rebranding, brand awareness. Still, resources about...
Get more out of your influencer campaigns by repurposing influencer-generate content for other marketing materials. Influencer-generated content is an authentic, cost-effective way to get branded articles, video and imagery that’s really going to resonate with your brand’s audience … because it’s created by people they trust....
The term “influencers,” as often used, is part of a great lie. As we use the term for marketing today, what we really mean is someone willing to share social media content for a fee. (Advocates work free.) We generally mean someone who has a blog,...
Identifying influencers for your campaigns won't be easy, but it's crucial to find the right ones. START WITH PEOPLE FIRST! We’ve mentioned before our fondness for Forester's POST methodology and starting each content strategy with a clear understanding on your target audience first. Our approach to influencer...
