Brands struggle to uncover resources for finding relevant influencers for campaigns. Google Trends searches for the term “influencer marketing” are increasing exponentially. The resulting hodgepodge of blog posts, videos, and news articles focuses on the many benefits of influencer marketing: promotion, sales, rebranding, brand awareness. Still, resources about...
Trust drives results in many influencer marketing campaigns. Did you know that 67 percent of consumers are influenced by online reviews? Or that 69 percent of shoppers read recommendations from trusted experts before making a purchase? In an ever-cynical world, consumers are looking for sources to...
Stop speed dating your social media content. Sometimes posting social media content is kind of like speed dating – you make a quick post, enjoy it while it lasts, and then you move on to the next suiter. Well, I’m here to tell you that producing...
Get more out of your influencer campaigns by repurposing influencer-generate content for other marketing materials. Influencer-generated content is an authentic, cost-effective way to get branded articles, video and imagery that’s really going to resonate with your brand’s audience … because it’s created by people they trust....
Understand Influencer Marketing and the Customer Journey in a Whole New Way. Influencer marketing is the topic of the moment. It’s a form of native advertising that everyone’s talking about. It’s also known as content marketing and it’s a great way to get your branded content...
If you like dogs, bagels & getting hit in the head with foam darts, then we want YOU on our sales team at Carusele! Position: Inside Sales Representative: Influencer media and content marketing Location: Cary, NC Type: Full Time Min. Experience: Mid Level Who are we? Carusele is a media company from...
Identifying influencers for your campaigns won't be easy, but it's crucial to find the right ones. START WITH PEOPLE FIRST! We’ve mentioned before our fondness for Forester's POST methodology and starting each content strategy with a clear understanding on your target audience first. Our approach to influencer...
Imagined and brought to life by ConAgra Foods, the first-ever Tell-A-Thon is a summer-long conversation about the issue of child hunger, particularly in summer months when those with little access to food outside of school programs need it most....
The Red Nose Club is a group of some of the best content creators from across the US. Leading the charge are our partners Dawn Sandomeno and Elizabeth Mascali of Party Bluprints who served not just as content creators but really as content editors connecting...
